PUMA believes that their position as the creative leader in Sportlifestyle gives them the opportunity and the responsibility to contribute to a better world for the generations to come. A better world in their vision—PUMAVision— would be safer, more peaceful, and more creative than the world we know today. The 4Keys is their tool developed to help them stay true to PUMAVision, and they it by constantly asking if they are being Fair, Honest, Positive, and Creative in everything they do.
PUMAVision looks ahead to a world that is safer, more peaceful and more creative for the generations to come. Through the programs of PUMA.Safe (focusing on environmental and social issues), PUMA.Peace (supporting global peace) and PUMA.Creative (supporting artists and creative organizations), they are providing real and practical expressions of this vision.
Today the Design Museum and PUMA, through its PUMA.Safe programme, announced the second Annual PUMA.Safe Sustainable Design Lecture at the Design Museum London. On 18 October 2011 world-renowned Chilean Architect Alejandro Aravena will give the address.
Director of Elemental S.A., and based in Chile, the architect and designer, Alejandro Aravena will discuss his approach to sustainability informed design, demonstrated in work such as the Monterrey Housing Project in Mexico, which gained Elemental S.A. a Design Museum Designs of the Year nomination in 2010 for its innovative solution to low-cost, self build social housing.
“Alejandro Aravena has demonstrated brilliantly that a sophisticated approach to the way that we design and build can make a real difference to the seemingly intractable problems facing life in the exploding cities of Latin America,” said Deyan Sudjic, Design Museum Director. “Working with PUMA, the Design Museum is exploring the many definitions of sustainability, which range from making the best possible use of limited resources, to the way that we live in cities.”
This Annual PUMA.Safe Sustainable Design Lecture creates ongoing platforms for dialogue and engagement with cutting edge influencers to examine the subject of environmental impact and solutions for a more sustainable future.
It features seminal thinkers from the worlds of design, technology and science who are dedicated to exploring the interplay between society and the environment to contribute to a more sustainable future. The inaugural lecture was given in 2010 by Swiss designer Yves Behar.
Annual PUMA.Safe Sustainable Design Lecture: Alejandro Aravena
Tuesday 18 October, 7.30pm
£15 / £7.50 members
T +44 (0)207 940 8783
W Ticketweb (booking fee applies)
For more information, please visit http://vision.puma.com
For more information, please visit http://www.designmuseum.org