This first jewellery collection from London based fashion brand: Heart 365 Emporium is entitled Uhuru’s Wings: Freedom to Fly. Drawing inspiration from the Maasai culture was a way for founder and designer Jacqueline Kibacha to celebrate the beauty of the country of her origin, Tanzania, and to share with the world that which is from her own. Heart 365 will give back to the Maasai community by donating to the Emusoi Centre, Arusha. The Emusoi Centre is an organisation which finds funds to provide and facilitate opportunities for secondary age Maasai girls both in education and vocationally.
As Tanzania celebrates it’s 50th year of independence in 2011, Jacqueline says
“it was then that I have been reflecting on what freedom means. Is it freedom from, or freedom to? What is the true definition of freedom in a people and a society – is this freedom reflected in the changes and progress of a nation? What causes a person or peoples to find their wings and learn to fly?
As soon as I was introduced to great work that is being done at Emusoi I was excited as even the word Emusoi, its meaning- to doscover, to become aware, to have a realization, to me speaks of Uhuru’s Wings (Uhuru is the Swahili word for Freedom). Wings grow with an awakening and a discovery, through education and knowledge wisdom begins to unfold and eyes open to doors and opportunities and ideas. And as the wings grow the ability to use those wings also grows, with experience practice and support… comes the flight to Freedom….” (Jacqueline Kibacha)
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