We came across this cool label that showed during London Fashion Week most recently. You know we are trying to present more menswear to you so here you go!
The concept behind LAURENCEAIRLINE is based on how fashion and ethnic cultures can successfully collaborate to create possibilities for the future. For the SS 12 season LAURENCEAIRLINE launches its first menswear collection “ABIDJAN” focusing on shirts and underwear. LAURENCEAIRLINE brings together contemporary basics silhouettes from a European style with a strong African connection.
They work with the skills of Ivory Coast craftsmen and women for their ‘African Atelier’ and it is through this that the brand aims to develop skills and employment, and above all to give back to a local community, to a country that has witnessed a struggle with violence and political unrest since 2002.
In the aftermath of the Ivory Coast humanitarian and political crisis, there is a fashion label bringing hope to the country. The concept behind LAURENCEAIRLINE is based on how fashion and ethnic cultures can successfully collaborate to create possibilities for the future.
Laurence’s shirts tell the story of a stylish journey, the underpants being the intimate version of this same story. Fabrics are elegantly mixed together: poplin, chambray, and wax cotton. Along with graphical details the shirts’ soft and precise cuts make for a new kind of dynamism, fitting a modern tribal pop man.
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Author: Jacqueline Shaw