Inspired by a fascination with African crafts, (more specifically, Nigerian), and motivated by the passion and skill of the artisans who produce them, Jezreel Designs (JD) was founded by Creative Director Abiola Egbeyemi in 2008. Although a UK based label, JD pays homage to its motherland muse by using carefully sourced traditional African fabrics, seamlessly juxtaposed with quality leathers in order to create timeless pieces for accessory enthusiasts.
Deriving its name from the Hebrew word meaning “God plants”, JD sows the seeds of unique design for a fast few to harvest and enjoy as each piece is made in limited numbers to ensure exclusivity and individuality. Previous collections include ‘Spiral and Sophomore’; a sophisticated assortment of geometric shapes, vibrant colours and silhouettes, JD continue to make chic accessories while bolstering the often overlooked talent and trade of Nigerian craftsmen and women, ever mindful that fashion should be expressive and fun.
We recently spotted Jezreel founding managers at the FAB magazine launch party and showcased at the first Africa Fashion Week London event early August.
We are delighted to have Jezreel showcasing their product at the AfricaFashionGuide launch event tomorrow Friday 9th September.
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Author: Jacqueline Shaw