African Fashion POPping up during SAFW – EVENT

Posted on September 1, 2011


From the 22nd to the 25th September all eyes will be on South African again for the Winter edition of South Africa Fashion Week (SAFW). This event spans 4 days of fashion upon fashion upon fashion and one that if you can make it you better. It’s not to be missed! A limited number of tickets for each show have been made available for sale to the public. Tickets can be bought on the SAFW website.
The schedule below is intense but a great variety definitely to entertain and inform and unite those in the fashion industry with much creation of new opportunities for those new to the industry
SAFW has a long tradition of throwing a fashionable spotlight on a particular area or venue that encapsulates the fashion mood of the moment. This season they will be showcasing the A/W 2011 collections at the  Crowne Plaza Johannesburg – The Rosebank with its
cosmopolitan vibe, al-fresco dining and beautiful tree-lined streets, that is within walking distance of the Rosebank Gautrain Station.
As well as the fashion shows SAFW this season announce the launch of the first event SAFW designer capsule collection on Wed 21st September at the Edgars concept store in Melrose Arch taking the form of a 6 month installation and will showcase up to 10 designers on an ongoing basis –  7 permanent designers including Colleen Eitzen, Clive Rundle, Naked Ape and Two as well as three more designers each month, who will be in store for 4 weeks at a time.

SAFW pop up shop flyer

Following on from the success of  the Pop Up Shop 2010 SAFW will again offer local consumers a chance to purchase South African designer fashion, jewellery and footwear at our pop-up shop in the Sandton City Fountain Court. The pop-up shop will run from Friday September 30th until Sunday October 2nd and visitors to the Pop Up Shop will have the opportunity to purchase the latest summer ranges from a selection of South Africa’s top designers at one of South Africa’s busiest retail hubs. Designers include:

Capsule, Colleen Eitzen, Gigi Boutique, Guglam, Hector Pietersen, Hermana Rush, Palse, Rubicon, SACR, Sylvester Falata, Christopher Strong, Mix + Match Studio, Dr Hauscka, Janet Silk, Kottin & Twille, Headspace Solutions, Mintek, PHD Wear, Roman Handt, Shirt and Co, Two, Urban Goddess, Yazizwa.

Last year, designers around the country generated R420 000 of sales in the 3 days of the event. So should you wish to sell your products in this incredible retail environment, please contact Alinah or Madriaan on 011 442 7812.

On top of this SAFW has always been an avid supporter of collaboration between local designers and crafters. Last season designers including Clive Rundle, Amanda Laird Cherry, Vesselina Pentcheva and Silver Spoon worked with crafters in each province to share skills and stimulate economic growth. Since its inception in 2009, the Fashion Fusion project has generated R390 000 worth of income for rural crafters – a well-earned figure for our talented crafters. e at AfricaFashionGuide love to see the sell-through, the impact, the change that is made from African fashion and textiles so we are pleased to see how much SAFW impacts their local industry.

Fashion Fusion image courtesy SAFW

Lastly the competitions they put on impact the future designers in the industry. It has always been part of SA Fashion Week’s mission to discover and nurture new designers entering the industry and provide young designers with a platform to showcase their talent and most importantly, an opportunity to enter the marketplace.

Currently in its 10th year, the annual The ELLE New Talent Design Search in Association WITH MR PRICE has become a destination show that marks the opening of the September collections. The theme for this year’s competition is Show Us Your Pattern. Eight finalists were selected for their unique take on the theme: Danielle Hartman, Charl Janse Van Rensberg, Kelly Esterhuyse, Sam Constable, Kutloano Molokomme, Khumo Manota, Anneke Koster and Lameez Claasen.

For the VODACOM 4U / SAFW STUDENT COMPETITION 2011 brief – Denim to Dress, SA’s design students from 32 colleges were invited to enter and recycle denim into a dress, using any number of second-hand denim garments, students deconstructed, hand worked, crafted and stitched some incredible entries. 14 finalists from 250 entrants were picked and will be on exhibit at the Crowne Plaza Johannesburg – Rosebank during the Winter Collections. These garments will also go on exhibit at the SAFW Pop Up Shop at Sandton City’s Fountain Court also.

SAFW Student Vodacom 4u competition

Love fashioin? Love Africa ? Then this is a MUST attend event for you!
Author: Jacqueline Shaw
Posted in: Crafts, Fashion