Preview : Africa brands at the Ethical Fashion Source EXPO – 2011

Posted on August 29, 2011


From 17th-18th October 2011, The Ethical Fashion Forum will host the third SOURCE Expo. This event is currently the only international fashion trade showcase with a focus on ethical sourcing and is run in partnership with some of the most reputed and pioneering companies and organisations within the area of sustainable fashion, including Textile Exchange and the World Fair Trade Organization.  This event will be held at the prestigious Sadler’s Wells Theatre in London’s vibrant Islington, just a two minute walk from Angel tube station.

Alongside new emerging fashion designers, the Source Expo will showcase international suppliers and manufacturers specifically within the ethical fashion sector, and will be providing that much important link with important buyers, press and brands. The 2010 event was a sell out success where I acted as region specific representative for African brands and companies including SOKO for ASOS Africa, Edtex and AMWA, and saw attendees from across the high street and large retail sector such as Tescos, Vivienne Westwood, Ted Baker, Arcadia Group, John Lewis, Ben Sherman, ASOS, Dorothy Perkins, Aubin and Wills to name a few. This Expo surely creates an opportunity for all exhibitors to get adequate exposure that connects them with relevant buyers.

Hundreds of fashion businesses attend the Expo and it is open to any supplier of products, components or services to the fashion industry who meet the exhibitor mandate, including suppliers of fabrics and components, alongside agents and representatives of factories, production units, co-operatives and fair trade suppliers.

Previous exhibitors include AnimanaContinental ClothingDo U Speak Green,Eden StudiosOffset Warehouse, and the Soil Association, who became featured in the Ethical Fashion Forum’s SOURCE Expo literature, website, the SOURCE Intelligence magazine, and gained exposure to a 12,000 strong industry network.

There will also be a number of seminars debating key issues within the sustainable fashion industry as well as a designers’ pavilion, showcasing some of the most cutting edge, design-led collections pioneering in sustainable sourcing, from around the world. Last years seminars included a talk on Africa entitled “Africa: The ethical fashion sourcing destination of the future”. Tamsin Lejeune, Managing Director of the EFF gave an introduction. She is an ethical fashion specialist as well as a specialist in fashion made in Africa, and there were panel presentations from Prama Bhardwaj of Mantis World, Stephan Engel of Cotton made in Africa, and other African fashion sector leaders.

2011 full line-up of speakers and timings will be announced shortly so keep an eye out on the SOURCE Expo webpagebut the outline topics being covered include:

  • INNOVATION: The latest inspirational products and processes in the sustainable sourcing sector
  • Production to high ethical standards in the UK
  • Sourcing from India
  • South America: Exemplary production models that are changing lives and safeguarding the environment
  • The Cotton debate
  • INNOVATION: Printing and Dying
  • Low impact supply chains
Our interest of course is in the African brands and companies of which we will talk about when we attend this years event but to give you an idea of 2010  there were a variety of companies from Africa who attended such as:

Jacobs Well logo

Jacobs Well

A brand owned by the Charity Oasis and a member og World Fairtrade Organisation who offer high quality production and consultancy services and a small range of own-branded products such as children’s clothes, homewares and accessories. They are mostly established in Bangalore, India, but have production units developing in Uganda also where Oasis work.


Mantis World logo

Mantis World

A manufacturer in Tanzania producing 100% GOTS certified Organic African Cotton clothing, known specifically for their blank products such as tees and hoodies. They use no harmful dyes or substances and focus on improving social standards.


PRAMA BHARDWAJ – Mantis World (Ethical production in East Africa), Exhibitor 2010

Mayamiko Logo


Mayamiko have a production unit in Malawi training disadvantaged women in sewing and CMT. Their fabrics and materials are locally sourced. And their focus is to support the local community through training and employment. They will be hosting a charity fashion show event this October.

to name a few….

£16.65 + VAT (£20) for Visitors
£12.50 + VAT (£15) for Members of the Ethical Fashion Forum.
£12.50 + VAT (£15) for Students. Student ID will be requested on the door.

Advance ticket sales will close on Thursday 13th October.

Tickets bought on the door will cost £20.85+VAT (£25). There is no discount on the door for students or EFF members.

Applications to visit and to exhibit at the SOURCE Expo are currently open. To register your interest in the event and find out more, visit

We hope to see you all there.
Author: Jacqueline Shaw
Posted in: Fashion