The deadline is fast approaching for 2011 edition of the EFF INNOVATION award which reward and promote pioneers. It was initiated by the Ethical Fashion Forum an organisation that aims to support new emerging designers and businesses particularly in the ethical fashion arena so the awards are based firstly on original, innovative, yet outstanding design, having quality product is also necessary, but most important is for your design business to have a strong relation to social and environmental sustainability.
INNOVATION 2011 has been going since 2008 and every year just seems to be getting better and better! This year it is an even more exciting one as it includes an INNOVATION USA category for the first time and holds prizes that will just blow your mind! For example winners will have the opportunity to showcase in New York in September at the prestigious Nolcha Fashion Week! The winners will gain enormous exposure with their own branded boutique like stand at NOlcha Fashion Week which is worth more than 6k and the “Pièce de résistance” is the press coverage by vogue.com!
Well what do they want you ask?
Here is a quick overview. See if you tick the boxes.
inspirational emerging design talent
outstanding design and product quality
social and environmental innovation
have initiatives which beneﬁt the people and communities behind their products
addressing environmental challenges and minimises their impact on the environment
inspire and motivate others to integrate sustainability at the core of what they do
What do you get?
widespread press coverage
showcasing at Pure London or Nolcha Fashion Week: New York 2011
a free professional photo session for the production of a lookbook
product shots or PR-material at Green Lens Studios.
Previous winners who source and / or produce in Africa included Fashion by Mia, Lalesso and Sika Designs
“This has been an amazing projection of progress, Pure has opened up a whole world of buyers I would never have met otherwise”
Mia Nisbet, MIA: Recycling and changing lives in Malawi, INNOVATION Award winner
“The opportunity that the competition provides is an amazing advantage in terms of business growth by providing free trade marketing for the next season…”
Olivia Kennaway, Lalesso: supporting communities in Kenya, INNOVATION Award winner
Sika Designs inspired by the rich and diverse culture of Ghana, West Africa. Fabrics for Sika collections are sourced from Ghana, with a focus on traditional skills such as batik, tie dye and wax print. And garments are produced in Ghana by skilled tailors and seamstresses enabling Sika to ive back to a community in Ghana.
Judges for 2011 include:
Orsola De Castro
From Somewhere and Estethica Curator
Account Manager (Womenswear) at Pure London
The INNOVATION USA 2011 judging panel includes:
Founder of Fashioning Change
Bel Esprit CEO and President
Executive Director, Social Venture Partners Rhode Island (SVPRI
Nolcha Co-founder and CEO
Marketing Manager Harrod’s Personal Shopping experience
DEADLINE FOR 2011 APPLICATIONS: Final applications must be received by 6pm, 17th June 2011.
So if you feel your design business meets or even exceeds the standards of the award, that you celebrate craftsmanship, sustainability and social responsibility in your work then get more details of how to apply at www.ethicalfashionforum.com/innovation, or enquire for more information to email@example.com
The deadline is approaching so get dont delay!