Chew Magazine – ‘The New Underground Culture Magazine’

Posted on April 15, 2011

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We first came across this South African based magazine over a  year ago and just love it. Coming from SA it represents street and style in a fresh way. Their Africa Issue last summer was such a good representation of fashion and creatives.

There was ALOT of Puma in there which of course is a good look! We are sure they have a collaboration/relationship with Puma Creative team. So they had quite a few spreads on the launch of Puma Unity and the Kehinde Wiley project in alignment with the South Africa World Cup. Do you remember that! Seems so far away but that event definitely put Africa in the limelight. Loving it!

We particularly love the promotion of the Kenya based fashion label Johari and their foundation. The photoshoot is stunning and we will soon give you more info on a promotional project we are working on that we are glad to have Johari part of (watch this space)

The latest edition – issue 18 entitled ‘After Hours’ is in collaboration with Puma and their Puma Social ‘after hours athlete’ campaign. As a limited edition print publication. This edition looks HOT!
They say
“We are the global generation. Chew is a collaboration of creatives who bring you all the underground art, music and design newsfashion and imminent pop-culture trends you need to know about. We are not mass. Chew is the underground publication of established and emerging creatives who set trends and form movements. Chew inspires and is inspired by you. Sourcing and mobilising talent both locally and globally – from photographers in India and illustrators in Berlin to street artists in Canada and writers in Italy – Chew brings the artists to the artists.”
There is an option to download or to buy copies in print too. They dont promote just African creatives but generally artists. This “pioneering online magazine based in South Africa aimed at the new generation searching for a fresh, smart, funny, edgy, unusual, underground-graphic-online-culture magazine. Chew magazine does not restrict or limit contributors but rather promotes freedom of speech, creativity and opinion. We aim to challenge traditional perceptions of magazines and magazine design and so pushing the boundaries of creativity and expression. …Chew magazine is a platform to promote work locally and globally.”
Its definitely one to follow and a pioneer in my eye, for SA magazines.
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